Digital Communications Designer – PHILIPS – Singapore

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REF: 295451
Digital Communications Designer
Job Description
Designer specialized in the practice of Digital Communication Design for internal and external clients for the Industrial Design Studio of Philips

Key Areas of Responsibility:
 
Responsible for the conception, design and execution of digital visuals to be used in online digital marketing
Involved in designing visual assets for websites, online banners, eDMs, as well as interfaces. key player in the development of digital campaigns.
Conceptualize, create and implements intuitive, engaging and brand-consistent email (EDM) communications and digital promotions.
Responsible for ensuring that a consistent design language is applied whilst maintaining consistency in visual elements and defining behaviour
Key team player who supports the design business partner and program manager in the scoping, production and management of all agreed project/campaign deliverables. Client management experience needed.
Nimble and agile to work in compact dynamic teams which requires you to be an empathetic yet firm lead but when needed, roll up your sleeves and get what’s needed done with the team.

Knowhow

Must have strong experience across a range of mediums including digital, social, integrated and must include traditional media (print production) experience
Experience in digital strategy related to problem-solving charge, helping to connect the dots between the needs, wants, and desires of the customer and the business, brand, and marketing goals would be an added advantage
Skills

Advanced skills in Adobe CC / Illustrator / Photoshop, HTML/Flash knowledge.
Aware of Design Thinking practices (Stakeholder Mapping, Insights Mapping, Value Proposition, Storyboarding, design thinking etc)
Design Skills (Hand Sketching, Conceptual Diagramming)
Additional qualifier: Guiding the usability framework and testing of design concepts
Critical thinker and creative problem solver
Communicate ideas clearly and persuasively at an individual and group level.
Personality and Behaviour

Self-starter with strong organizational skills and work ethic
Thrives in a collaborative, interdisciplinary and multi-cultural environment
Work Experience

Comes with 5 – 8 years of relevant experience working in Corporate In-house/ agencies.
Good experience working on projects across different industries, healthcare experience a bonus.
Education and Certification:

Diploma/ Bachelor’s degree from accredited university or college in Digital Communications Design
Bonus: Software advanced certifications/ UX development and testing, Masters/ exchange overseas studies/

Digital Marketing Consultant wanted – ACCENTURE – Singapore

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Job Number: 00642860
– Job description
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.

As a Digital Marketing Consultant / Analyst, you’ll work with clients to improve the lives of consumers.
Our clients are transforming to cope with the new realities of digital. They are investing in whole new business models – this is reinventing marketing, sales, service and channels with digital embedded throughout and the customer at the heart of everything. As part of a strong global community you’ll both learn from and coach our consulting practitioners to lead in the field of Digital Marketing transformation.

YOUR ROLE
As an experienced Consultant/ Analyst in our Customer & Channels team with a focus on Digital Marketing, you’ll often be:
Solving key business problems and challenges by enabling Digital Marketing transformation, painting a picture of, and charting a journey from the current state to a “to-be” enterprise environment.
Orchestrating assessments to help to identify vulnerabilities in the current state of our clients.
Supporting business development opportunities to bring innovative solutions and ways of working to clients.
Overseeing Digital Marketing led business transformation including “front office” consulting projects and services relating to performance marketing, digital advertising media optimization, advertising platform solutioning.
Advising clients on the design of the future operating model and/ or technology roadmap for their digital marketing functions.
Engaging with senior client stakeholders and helping to shape the agenda of the CMO/ CSO/ CDO.
– Basic qualifications
YOUR EXPERIENCE:

For Consultants:
4-6 Years hands-on experience on Digital Marketing Strategy (across all/most marketing channels) OR Marketing/Advertising Technology.
Recent experience in Senior client relationship management.
APAC/ASEAN in-market work experience, preferably on CPG clients.
Ability to work in unstructured environments, resourcefulness and can-do mindset.
Strong communication and presentation skills.
Ability to visualize results from data.
Experience on reporting/analytics tools and ability to draw insights from data.
Travel in ASEAN/APAC may be needed based on project.

For Analysts:
1-3 Years’ hands-on experience in any of the Digital Marketing channels OR Marketing/Advertising Technology OR Programmatic Media implementation.
APAC/ASEAN in-market work experience, preferably on CPG clients.
Expertise on Excel and Power point; very strong data analysis skills.
Ability to work in unstructured environments, resourcefulness and can-do mindset.
Some client facing experience with strong communication skills.
Experience on reporting/analytics tools and ability to draw insights from data.
Travel in ASEAN/APAC may be needed based on projects.

Total Brand Experience Manager – Johnson&Johnson – SG

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Manager, Total Brand ExperienceLocations: Singapore, Singapore Functions: Marketing
Requisition ID: 1805681488W
 
The APAC Connections Manager, TBX plays a crucial role in strategizing and delivering against the audiences, connections & media, content and measurement that delivers the most innovative and effective solutions to meet Consumer APAC’s business objectives.

The right candidate will foster paid media to be wholly, strategically, efficiently and effectively embedded within integrated marketing communications. He/she will unify content and context to leapfrog our brands to better connect with consumers and professionals in an omnichannel world.
 
This role has two primary focus areas:
Total Brand Experience (TBX): As the regional subject matter expert in connections and media planning, the Connections Manager will lead the digital media transformation agenda, which includes key business growth drivers such as: first-party data acquisition and retention strategies, precision marketing, advertising technology strategies and personalization solutions at scale.
Regional Franchise Organization (RFO): As an integrated member of the RFO team, he/she will utilize the J&J Connections and Content Framework to develop the franchises and brands Connections Ecosystems, and the Connections Plans that connect with each brand’s audiences.
The Connections Manager is also the conduit between the Connections Ideas and how they are developed into Connected Consumer Experiences. This includes developing the measurement and testing framework that informs planning (i.e., in-channel and cross-channel media metrics and criteria for decision-making), through to deployment, governance and performance.

This position reports directly to the Senior Director, Total Brand Experience, APAC. TBX is part of the Global Marketing Services Team (GMS) within the Global Franchise Organization (GFO).

Primary Responsibilities:

Plan, manage, report, optimize and innovate the omnichannel / cross-media paid media strategy and channel plans across regional franchise/brand priorities. This includes but is not limited to: Search, Social, Mobile, Display & other biddable platforms, Programmatic, TV, OOH, etc.
Partner closely with internal teams: Brand, Shopper, R&D, Analytics, Insights and other internal business partners to develop media plans and adtech experiences that best deliver the franchises’ and brands’ business goals (KPI’s).
Ensure end-to-end media plan management including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign.
Review all regional and local media plans and buys from media agency, ensuring they are consistent with media strategy, in line with budget, properly flighted and executable based on production schedules.
Define & audit consistent best-in-class connections executions across the region and continually share knowledge with an eye towards operationalization, across all franchises and brands.
Actively monitor, share and evangelize digital paid media ROI across all channels, including but not limited to paid search; online video; social paid media; rich media/GDN; programmatic media.
Integrate precision & digital media into the overall business media agenda: support compliance with Global Media Guidelines, J3-J&J regional-clustering, trading value, ROI, etc.
Bring new adtech and martech solutions and capabilities to the organization, working in close partnership with the Global media team and media AOR teams.
Work in close and continuous partnership with the regional media agency to provide analysis on media delivery, media performance, share of voice, trends and future implications.
Plan and execute digital media training for the broader organization
Work with regional media agency and global stakeholders to develop and present APAC media POVs.
Attend and be an active part of industry-related events and communities and ensure APAC region remains updated on industry changes and advancements.

Qualifications
Experience & Skills:

BA/BS in a relevant discipline
5-8 years of regional and local digital media planning and buying experience with media agencies and/or marketing technology agencies, preferably with in-house experience as well. Buying experience is a must.
Additional background in Brand Building/Marketing, Analytics, CRM/Relationship Management and/or Shopper Marketing & e-Commerce is strongly preferred.
High degree of knowledge of the Asia Pacific media landscape, including China, is mandatory
Proven and deep understanding of the role of technology in driving opportunities to target audiences, it’s impact on the connections and content that will engage people, and how it is measured and yields positive ROI.
Extensive experience in programmatic buying: knowledge and understanding of tools, the programmatic buying landscape and how it is interlinked with other digital activities (e.g. search, CRM and ecommerce) and how it plays an integral part in the end-to-end consumer journey.
Extensive experience integrating programmatic planning and delivery into FMCG/healthcare media planning
Experience working with media buying platforms, such as Google Marketing Platform, Facebook Business Manager, etc.
Subject matter expertise in data acquisition strategy & programmatic operations
Subject matter expertise in AdTech & implications for healthcare & FMCG advertisers
Understanding data sources; and the structure and function of websites / UX.
Extensive experience interpreting, using and analyzing data from analytics and ad tracking platforms, social platforms, websites, apps, and other digital platforms, including but not limited to YouTube, GA360, Facebook platforms, Adobe Analytics, alongside 3rd party tools, such as social listening tools.
Proven ability to conduct statistical analysis on digital data and performance, identifying valuable results and insights from data. Experience with attribution models and MMM a plus.
Front-End knowledge of HTTP, PHP, JavaScript, XML, HTML5, CS4/5 is preferred.
Ability to communicate complex data and technical solutions in a simple, easy-to-understand manner to all levels from C-Suite to junior management; having a service-oriented mindset.
Strong influencing skills, e.g., able to communicate benefits of programmatic buying and obtain local stakeholder buy-in across all business functions
Test & learn mindset – being able to pilot new tools/ process and learn quickly

LEADERSHIP IMPERATIVES:

LEAD: Create an environment where leadership and talent development is top priority

CONNECT: Develop deep insights into the needs of our patients, customers, markets and communities. SHAPE: Drive innovation; anticipate and shape industry and market changes to advance consumer health care globally
DELIVER: Deliver results by inspiring and mobilizing people and teams

LOCATION: This position is based in Singapore.

Approximately 25% intra-company travel required around the APAC region (15 markets)
Approximately 10% travel required globally

Social Media Marketer wanted at ACCENTURE

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Management Consulting Manager/ Senior Manager, Internet & Social Media Marketing
Job Location: Singapore
 
Regional Description: Singapore

Job Number: 00629625
– Job description
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.

Professionals in our Client & Market career track drive profitable growth by developing market-relevant insights to increase market share or create new markets. They progress through required promotion into market-facing roles that have a direct impact on sales.

As a Management Consulting professional, you design and implement transformational industry, functional and/or digital solutions to drive business value for our clients. Apply deep strategy, program design, process improvement, operational excellence and change management skills to help clients navigate shifting market demands, optimize their business and leverage their talent. Choose Accenture, and make delivering innovative work part of your extraordinary career.

In light of growing business demand, Accenture has decided to strengthen its management consulting for its Communications, Media and Technology (CMT) practice across ASEAN

In particular, Accenture is looking to hire an experienced individual into the sub expertise domain of Internet & Social Media Marketing Consulting.

Main Accountabilities:

Takes lead on assignments focusing on design and execution of marketing and operational success programs for digital industry clients
Takes ownership of parallel level client relationships and business development efforts stemming out of existing assignments
Identifies, assesses and solves complex business problems through analysis of data and in-depth evaluation of variable factors.
Has some latitude in decision-making. Acts independently to determine methods and procedures on new assignments.
Manages medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture.
Drive consulting engagements, managing teams and directing efforts based on seniority and experience

Marketing manager wanted at IHG Corporate – Singapore

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Manager, Performance Marketing
Job Number R702172_48
Hotel Brand: IHG Corporate
Job Summary
 
This role will manage Performance Marketing activities including Pay for Performance Programs across South East Asia and Korea. The position will deliver incremental demand and profit to the company through direct channels (Web, Mobile, Voice) as well as support and strengthen our brand positioning. The role will develop and present long-term digital marketing strategies and plans to market the Company’s brands with assigned Internet affiliates, including advertising to Business to Consumer sites, online search engines, meta-search sites & affiliate networks.
Your day to day
Duties & Responsibilities

• Manage Performance Marketing programs (search engine marketing, affiliate marketing, meta
search and other online advertising), including strategic and tactical planning & execution.
• Establish a performance marketing road map for all agreed-upon goals and tactics measure self on
milestones and completion & performance of activities
• Oversee the establishment and maintenance of relationships through online advertising channels.
analyse and implement possible new revenue streams and distribution opportunities with B2C and
B2B sites which support interactive business strategies and tactics. Investigate, negotiate, implement and manage direct distribution agreements and marketing alliances for online sites.

• Manage ROI and cost of sale metrics for all performance based marketing. Analyse returns to ensure
that revenue requirements are being met while staying within the budget. Keep direct line manager
informed of any major issues or significant changes in metrics performance
• Manage Global Campaigns; reviewing and placing media placements to ensure brands and regions
are getting adequate exposure, while maintaining an effective ROI for the Pay for Performance
program.
• Work as a team with other Marketing Shared Services teams to ensure campaigns are being
represented in all channels globally.
• Investigate the marketing benefit of various partnership programs with travel portals, current
strategic partners and other applicable companies.
• Proactively search for possible ways to assist in driving demand to Internet websites and maintain
regular communications with the Brands, Loyalty and Business Units Marketing teams on current
strategic and tactical initiatives.
• Work with other Marketing Shared Services functions including Omni Channel, Campaigns & Field
Marketing. Provide them with the necessary avenues to support their activities & campaigns.
• Serve as the SEAK paid media marketing thought leader supporting central Marketing functions and
Business Units regional tactical initiatives.
• Keep up to speed with online advertising industry trends and provide thought-leadership to other
teams within and outside of Marketing Shared Services
• Be the brand custodian in the region for all online marketing material displayed and maintains a
Brandhearted approach to all areas of the business.
• Liaise with global Performance Marketing team to ensure awareness of marketing programs and
interactive initiatives. Identify opportunities for synergy or unique regional opportunities and jointly
implement strategies and tactics to address these with the regional teams.
What we need from you
Ideally, you’ll have a recognized degree with 6-8 years progressive work-related experience. 5 years in internet business or similar business function with a focus on sales, business development or marketing and/or significant complex project related to interactive or similar brand/channels in the travel industry.

Technical Skills and Knowledge:

– Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
– Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
– Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word,PowerPoint.
– Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks.
– Demonstrated ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
– Demonstrated analytical skills and research abilities.
– Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.
– Demonstrated presentation building, strategic planning and presenting skills.

Media Management Senior Analyst wanted at ACCENTURE – Singapore

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Job Number: 00587025
– Job description
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.

Our deep expertise in business processes starts with our people, whose learning and extensive industry, technical and functional experience give us the know-how to help drive measurable business outcomes for our clients. By applying that know-how and smartly integrating intelligent technologies into our service delivery, we can transform entire processes, creating new business opportunities and dramatically enhanced services, as well as giving our clients fast access to technology and process advances without enduring expensive and disruptive upgrades.

Job Description – Role & Responsibilities

A Senior Analyst in Accenture Media Management practice will be an individual with experience gained with a media agency / media supplier.

He/she will support project teams to provide media analysis and consultancy advice to a number of large advertiser clients across South East Asia (SEA), focusing on Offline and Digital Media Optimization. This will result in substantial media value improvements and savings which can be objectively measured and a source of major strategic advantage to our clients.

Support and even lead a number of blue chip client relationships;
Interact primarily with senior client and agency personnel helping them optimize their offline media investments;
Contextualize the benefits of better media management
Liaise with a number of media agencies, working with them on client data analysis;
Liaise with off-shore support and local teams, and train and develop junior staff;
Drive insights from data and maximize value for clients;
Support new business efforts and manage related administrative processes
Provide the delivery to clients in the efficient and effective manner.
Be consultative in researching, analyzing and finding creative solutions for complex client problems within Digital Media Accountability space