Social Media Marketer wanted at ACCENTURE

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accenture logo singapore

Management Consulting Manager/ Senior Manager, Internet & Social Media Marketing
Job Location: Singapore
 
Regional Description: Singapore

Job Number: 00629625
– Job description
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.

Professionals in our Client & Market career track drive profitable growth by developing market-relevant insights to increase market share or create new markets. They progress through required promotion into market-facing roles that have a direct impact on sales.

As a Management Consulting professional, you design and implement transformational industry, functional and/or digital solutions to drive business value for our clients. Apply deep strategy, program design, process improvement, operational excellence and change management skills to help clients navigate shifting market demands, optimize their business and leverage their talent. Choose Accenture, and make delivering innovative work part of your extraordinary career.

In light of growing business demand, Accenture has decided to strengthen its management consulting for its Communications, Media and Technology (CMT) practice across ASEAN

In particular, Accenture is looking to hire an experienced individual into the sub expertise domain of Internet & Social Media Marketing Consulting.

Main Accountabilities:

Takes lead on assignments focusing on design and execution of marketing and operational success programs for digital industry clients
Takes ownership of parallel level client relationships and business development efforts stemming out of existing assignments
Identifies, assesses and solves complex business problems through analysis of data and in-depth evaluation of variable factors.
Has some latitude in decision-making. Acts independently to determine methods and procedures on new assignments.
Manages medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture.
Drive consulting engagements, managing teams and directing efforts based on seniority and experience

Marketing manager wanted at IHG Corporate – Singapore

intercontinental hotel singapore

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intercontinental hotel singapore
intercontinental hotel singapore

Manager, Performance Marketing
Job Number R702172_48
Hotel Brand: IHG Corporate
Job Summary
 
This role will manage Performance Marketing activities including Pay for Performance Programs across South East Asia and Korea. The position will deliver incremental demand and profit to the company through direct channels (Web, Mobile, Voice) as well as support and strengthen our brand positioning. The role will develop and present long-term digital marketing strategies and plans to market the Company’s brands with assigned Internet affiliates, including advertising to Business to Consumer sites, online search engines, meta-search sites & affiliate networks.
Your day to day
Duties & Responsibilities

• Manage Performance Marketing programs (search engine marketing, affiliate marketing, meta
search and other online advertising), including strategic and tactical planning & execution.
• Establish a performance marketing road map for all agreed-upon goals and tactics measure self on
milestones and completion & performance of activities
• Oversee the establishment and maintenance of relationships through online advertising channels.
analyse and implement possible new revenue streams and distribution opportunities with B2C and
B2B sites which support interactive business strategies and tactics. Investigate, negotiate, implement and manage direct distribution agreements and marketing alliances for online sites.

• Manage ROI and cost of sale metrics for all performance based marketing. Analyse returns to ensure
that revenue requirements are being met while staying within the budget. Keep direct line manager
informed of any major issues or significant changes in metrics performance
• Manage Global Campaigns; reviewing and placing media placements to ensure brands and regions
are getting adequate exposure, while maintaining an effective ROI for the Pay for Performance
program.
• Work as a team with other Marketing Shared Services teams to ensure campaigns are being
represented in all channels globally.
• Investigate the marketing benefit of various partnership programs with travel portals, current
strategic partners and other applicable companies.
• Proactively search for possible ways to assist in driving demand to Internet websites and maintain
regular communications with the Brands, Loyalty and Business Units Marketing teams on current
strategic and tactical initiatives.
• Work with other Marketing Shared Services functions including Omni Channel, Campaigns & Field
Marketing. Provide them with the necessary avenues to support their activities & campaigns.
• Serve as the SEAK paid media marketing thought leader supporting central Marketing functions and
Business Units regional tactical initiatives.
• Keep up to speed with online advertising industry trends and provide thought-leadership to other
teams within and outside of Marketing Shared Services
• Be the brand custodian in the region for all online marketing material displayed and maintains a
Brandhearted approach to all areas of the business.
• Liaise with global Performance Marketing team to ensure awareness of marketing programs and
interactive initiatives. Identify opportunities for synergy or unique regional opportunities and jointly
implement strategies and tactics to address these with the regional teams.
What we need from you
Ideally, you’ll have a recognized degree with 6-8 years progressive work-related experience. 5 years in internet business or similar business function with a focus on sales, business development or marketing and/or significant complex project related to interactive or similar brand/channels in the travel industry.

Technical Skills and Knowledge:

– Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
– Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
– Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word,PowerPoint.
– Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks.
– Demonstrated ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
– Demonstrated analytical skills and research abilities.
– Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.
– Demonstrated presentation building, strategic planning and presenting skills.

Media Management Senior Analyst wanted at ACCENTURE – Singapore

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APPLY HERE

accenture logo singapore
accenture logo singapore

Job Number: 00587025
– Job description
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.

Our deep expertise in business processes starts with our people, whose learning and extensive industry, technical and functional experience give us the know-how to help drive measurable business outcomes for our clients. By applying that know-how and smartly integrating intelligent technologies into our service delivery, we can transform entire processes, creating new business opportunities and dramatically enhanced services, as well as giving our clients fast access to technology and process advances without enduring expensive and disruptive upgrades.

Job Description – Role & Responsibilities

A Senior Analyst in Accenture Media Management practice will be an individual with experience gained with a media agency / media supplier.

He/she will support project teams to provide media analysis and consultancy advice to a number of large advertiser clients across South East Asia (SEA), focusing on Offline and Digital Media Optimization. This will result in substantial media value improvements and savings which can be objectively measured and a source of major strategic advantage to our clients.

Support and even lead a number of blue chip client relationships;
Interact primarily with senior client and agency personnel helping them optimize their offline media investments;
Contextualize the benefits of better media management
Liaise with a number of media agencies, working with them on client data analysis;
Liaise with off-shore support and local teams, and train and develop junior staff;
Drive insights from data and maximize value for clients;
Support new business efforts and manage related administrative processes
Provide the delivery to clients in the efficient and effective manner.
Be consultative in researching, analyzing and finding creative solutions for complex client problems within Digital Media Accountability space