Marketing manager wanted at IHG Corporate – Singapore

intercontinental hotel singapore

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intercontinental hotel singapore
intercontinental hotel singapore

Manager, Performance Marketing
Job Number R702172_48
Hotel Brand: IHG Corporate
Job Summary
 
This role will manage Performance Marketing activities including Pay for Performance Programs across South East Asia and Korea. The position will deliver incremental demand and profit to the company through direct channels (Web, Mobile, Voice) as well as support and strengthen our brand positioning. The role will develop and present long-term digital marketing strategies and plans to market the Company’s brands with assigned Internet affiliates, including advertising to Business to Consumer sites, online search engines, meta-search sites & affiliate networks.
Your day to day
Duties & Responsibilities

• Manage Performance Marketing programs (search engine marketing, affiliate marketing, meta
search and other online advertising), including strategic and tactical planning & execution.
• Establish a performance marketing road map for all agreed-upon goals and tactics measure self on
milestones and completion & performance of activities
• Oversee the establishment and maintenance of relationships through online advertising channels.
analyse and implement possible new revenue streams and distribution opportunities with B2C and
B2B sites which support interactive business strategies and tactics. Investigate, negotiate, implement and manage direct distribution agreements and marketing alliances for online sites.

• Manage ROI and cost of sale metrics for all performance based marketing. Analyse returns to ensure
that revenue requirements are being met while staying within the budget. Keep direct line manager
informed of any major issues or significant changes in metrics performance
• Manage Global Campaigns; reviewing and placing media placements to ensure brands and regions
are getting adequate exposure, while maintaining an effective ROI for the Pay for Performance
program.
• Work as a team with other Marketing Shared Services teams to ensure campaigns are being
represented in all channels globally.
• Investigate the marketing benefit of various partnership programs with travel portals, current
strategic partners and other applicable companies.
• Proactively search for possible ways to assist in driving demand to Internet websites and maintain
regular communications with the Brands, Loyalty and Business Units Marketing teams on current
strategic and tactical initiatives.
• Work with other Marketing Shared Services functions including Omni Channel, Campaigns & Field
Marketing. Provide them with the necessary avenues to support their activities & campaigns.
• Serve as the SEAK paid media marketing thought leader supporting central Marketing functions and
Business Units regional tactical initiatives.
• Keep up to speed with online advertising industry trends and provide thought-leadership to other
teams within and outside of Marketing Shared Services
• Be the brand custodian in the region for all online marketing material displayed and maintains a
Brandhearted approach to all areas of the business.
• Liaise with global Performance Marketing team to ensure awareness of marketing programs and
interactive initiatives. Identify opportunities for synergy or unique regional opportunities and jointly
implement strategies and tactics to address these with the regional teams.
What we need from you
Ideally, you’ll have a recognized degree with 6-8 years progressive work-related experience. 5 years in internet business or similar business function with a focus on sales, business development or marketing and/or significant complex project related to interactive or similar brand/channels in the travel industry.

Technical Skills and Knowledge:

– Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
– Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
– Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word,PowerPoint.
– Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks.
– Demonstrated ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
– Demonstrated analytical skills and research abilities.
– Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.
– Demonstrated presentation building, strategic planning and presenting skills.

Digital Analyst wanted at Roche – Singapore

ROCHE LOGO SINGAPORE

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ROCHE LOGO SINGAPORE
ROCHE LOGO SINGAPORE

Location: Singapore, with flexibility to work part of the time outside of Singapore
Key Responsibilities:
Working with the APAC Region Head of Business Effectiveness and Engage 2021 program core team to:
In collaboration with global and affiliate teams develop digital campaign metrics and KPI framework

Define and implement Engage 2021 transformation program KPI’s including, indicators of regional and affiliate transformation, program performance and customer/business impact. Including baseline measurements
Develop customer engagement dashboard to support affiliate customer insights generation
Provide strategic and analytical input into design of new CRM & Digital ecosystem, ensuring optimal capture and utilisation of data to generate competitive customer insights.

In collaboration with global and regional counterparts provide strategic input into and implement customer data management standards

Create and execute strategic roadmap in collaboration with IT to deliver on E21 vision regarding personalisation

Input into analytical capability build required to realise Engage 2021 vision across all APAC affiliates

Provide insights and strategic input into Engage 2021 strategy.

Develop and execute communication plan for Digital analytics.

Digital Marketing project support: Support on other digital E21 projects.

Skills:

Functional and technical breadth across the following are required.

Customer Analytics & Insights

Data Management & Architecture

Primary and Secondary Market Research

Project Management

Communication & collaboration

Team work

Experience:

Must have at least 8 years’ experience as senior business analyst preferably specialising in digital and customer insights generation.

Experience working in a cross functional and collaborative fashion, enabling multiple markets/country teams to align and successfully deploy common solutions

Experienced working in regulated and complex environments

Working with external agencies to brief and scope digital projects.

Competencies:

Proven project management skills, attention to detail and exceptional organizational skills.

Data science

Ability to begin projects from project inception right through to operationalization

Comfortable in a fast-paced, dynamic and changing environment.

Committed to self-development and can demonstrate a willingness to operate outside of his/her comfort zone with an entrepreneurial spirit.

Actively share knowledge and best practice to peers and stakeholders.

Build great relationship with our key business stakeholders

Roche is an equal opportunity employer.

Business Development, Business Development > Strategic Business Development

Regional E-Commerce Manager wanted by Bosch – Singapore

bosch invented for life logo

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bosch invented for life logo
bosch invented for life logo

Regional E-Commerce Manager (Automotive Aftermarket)
About Bosch in Singapore
Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group’s interests in Southeast Asia. The regional headquarters employs close to 900 associates and generated SGD 162 million in sales revenue in fiscal 2017.

Your contribution to something big
Lead e-commerce brand strategy and implement brand initiatives that tie back to the Bosch ASEAN business goals, and drive overall brand awareness, perception, engagement and preference for Bosch brand in the ASEAN region
Manage Bosch ASEAN e-commerce brand marketing plan for selected platforms across the countries in the ASEAN region from end to end, including budget setting, management and execution in the ASEAN Region

Define clear and relevant KPIs for regional e-commerce brand campaigns including branded traffic uplift, cost-per-view, click-through-rate, cost-per-order, and social metrics
Manage a team of individuals from differing nationalities which will be responsible for all local artwork creation, campaign planning and execution in their local countries
Work closely with local teams for the local e-commerce campaigns to measure effectiveness of brand campaign investment in differing platforms and formulate plans to adjust/improve where necessary for maximum gains
Social media engagement: Lead the overall strategy and creative development to build brand presence and affinity in the social and digital media space for the ASEAN region
Track and recommend e-commerce marketing campaigns/initiatives which is analytics driven to deliver remarkable customer experience
Ensure that best-in-class project management practices are employed to deliver all brand communications within Bosch ASEAN strategy, budget and deadline
What distinguishes you

Minimum degree in Business Administration, preferably in Marketing
Minimum 10 years working experience in Marketing Management or Business Development in the relevant industries, with e-Commerce working experience preferred
A flexible, nimble, self-directed, result-focused, detail-oriented and collaborative self-starter who can quickly shuffle priorities to meet the demands of the job and be comfortable in a fast-paced and sometimes ambiguous environment
Data analysis, planning and execution skills
Excellent written and verbal communication skills, strong organizational communication skills
Good business case presentation and PowerPoint preparation skills
Please include the following in the subject line of your application email: Position Title, followed by the corresponding Position ID. Kindly note that only shortlisted applicants will be contacted.

Intern wanted by Bosch – Singapore

bosch invented for life logo

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bosch invented for life logo
bosch invented for life logo

Intern, IoT/ Enterprise General Projects
Internship
About Bosch in Singapore
Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group’s interests in Southeast Asia. The regional headquarters employs close to 900 associates and generated SGD 162 million in sales revenue in fiscal 2017.

Your contribution to something big
Support asset management of IoT devices and other assets
Support knowledge management activities in Asia-Pacific
Support pre-sales activities in exciting IoT projects, an ideal opportunity to expand on your previous theoretical knowledge by being part of daily operations and working with actual commercial projects
Practical hands-on development and prototyping of IoT solutions by integrating different sensors; working with gateways, cloud solutions and get to know the underlying software technologies
What distinguishes you

Bachelor or Master’s student in Information Technology, Computer Science or other equivalents
Good academic record paired with team spirit and ability to work independently
Strong knowledge of MS Office, especially PowerPoint and Excel
Good Java programming skills as well as experience in web application development or mobile application development
Interested or experienced with any of the following: DevOps, data analytics, cloud technology and prototyping hardware (e.g. Raspberry Pi, Arduino and Sensors)
Please include the following in the subject line of your application email: Position Title, followed by the corresponding Position ID. Kindly note that only shortlisted applicants will be contacted.

Contact: Miss: Sridhar Battachar  Shailaja

E-mail: Shailaja.SridharBattachar@bosch-si.com

Social media promoter wanted by Stamford hotel – Singapore

Swissotel hotel Singapore

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Swissotel hotel Singapore
Swissotel hotel Singapore

Social Media & Promotions Executive, Food & Beverage
Primary Location: Singapore-Singapore-Swissotel The Stamford
Social Media & Promotions Executive, Food & Beverage
The Social Media & Promotions Executive, Food & Beverage manages social media platforms for specific F&B outlets through dynamic content creation to build an engaged community, enhance brand awareness, product likability and positively influence trial and usage pertaining to tactical promotional activation. He/She should stay tuned to social media trends and engage in research and analysis to develop a compelling and integrated social campaign and improve social media presence and marketing efficacy.

Summary of Responsibilities:
The main responsibilities and tasks of this position are as listed below, but not limited to these:
Oversees Food & Beverage social media accounts management.
Develops engaging, creative and innovative content calendar for regular postings, to engage audiences and promote outlet-focused messages. Social media calendar to coincide with new product releases, promotions, ingredients or other messages.
Ability to take great photos and videos, and create creative copywriting to post on social media channels.

Coordinates with internal stakeholders for creation of content calendar.
Manages social media community by actively interacting with audiences.
Analyses social media campaigns to gather actionable insights on areas for improvement.

Qualifications:

At least Diploma in Marketing or Social Media or related fields
Knowledge of Social Media Platforms, Web Proficiency and Computer Software
Possess proofreading and editing skills
Great Photography skills
Strong Verbal and Written Communication Skills

Regional Digital Manager wanted by SHELL in Singapore

Shell logo Singapore

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Shell logo Singapore
Shell logo Singapore

72376BR
Job Title Regional Digital Manager
Company Description Shell is one the largest foreign investors in Singapore and began operations in 1891. Today, we have more than 3,200 employees in Singapore alone. The Pulau Bukom Manufacturing Site today is the largest Shell refinery in the world in terms of crude distillation capacity, which makes Singapore a key regional supply and trading centre for Shell in the East. Singapore is the largest petrochemical production and export centre in the Asia Pacific region. Shell Jurong Island (SJI) manufactures petrochemicals to meet the fast-growing demand for these products in the region. We also have one of the largest single-branded retail networks in Singapore, providing customers with a wide range of quality products and services. When you join Shell in Singapore, you can count on our commitment to help you thrive and propel your career by means of our industry-leading development programme and our available and unrivalled pool of local and global experts. Our numerous global and local skill pools as well as our diversity are key to our success and continuing innovation.
Job Description The Regional Digital Marketing Manager is a member of the APMESA (Asia Pacific, Middle East & South Africa) regional Excellence team, which owns the digital excellence agenda, develops the regional digital roadmap and executes regional growth initiatives.

Purpose

The Digital Marketing Manager works with leaders throughout the Global Commercial (GC) organisation aiming to help them transform their businesses into a world-class digitally enabled organisation. The Digital Marketing Manager for the APMESA region will play a lead role in shaping the digital roadmap for the business leaders in the region, covering the areas of e-commerce, new business models, data analytics, digital marketing and organisational readiness. Specifically,

Lead the strategy and development of digital solutions (including eCommerce) as a sales channel for APMESA, focusing on: Online to Offline (O2O) transactions, MarketPlaces, B2B platforms, aggregators, new digital business models and new strategic control points for the Lubricants value chain
Support and drive colleagues in local teams to achieve and maintain financial returns through ecommerce and digital programmes.
Develop and own the digital marketing plan, integrating digital across all areas of marketing and coaching the APMESA local marketing teams on execution
Collaborate with Global Brand teams, Digital team and Channel/Sector teams on Digital Strategy, Social Strategy, Mobile applications, and other online technologies to maximize yield, and deliver long term brand/sector goals
Provide evidence-based analysis of the commercial value generated by digital programmes ensuring rigorous piloting of programs takes place and processes to learn, optimize and iterate
Requirements
University degree in business, marketing or MBA equivalent
Marketing, strategy and channel management experience
Direct knowledge of developing online sales, marketing and digital platforms
Experience of customer centric design, innovation processes and development of new initiatives
Experience in influencing without having direct authority across a wide range of stakeholders and cultural backgrounds
Ability to work virtually, independently, both strategically and operationally with limited resources; Highly self-motivated
A strong interest in digital trends and new online business models
Strong commercial acumen, external mindset and demonstration of speed in development and implementation of initiatives
Critical thinker, highly collaborative
Excellent communication, engagement and relationship skills
Display strong leadership qualities (Growth, Collaboration, Authenticity & Performance)
Able and willing to take the challenge of transformation to support long-term business strategy
Proven track record in Marketing (10+ years) with ideally multiple roles in country / regional / global marketing implementation

 

Social Media promoter wanted by Swissotel in Singapore

Swissotel hotel Singapore

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Social Media & Promotions Executive, Food & Beverage
 
Job Number: STS00760
Primary Location: Singapore-Singapore-Swissotel The Stamford
Employee Status: Regular

Swissôtel Hotels & Resorts is a distinctive group of deluxe hotels where we put the emphasis on our people. We strive to provide a motivating and rewarding environment that attracts inspired and talented people who are willing to bring news ideas, use & develop their knowledge to reinvent their career path.

Located in the heart of the city amidst world-class shopping, entertainment and the Central Business District. One of Southeast Asia’s tallest hotels, Swissôtel The Stamford offers unsurpassed panoramic views of Singapore, with 1,259 guestrooms and suites, coupled with modern amenities, superbly-designed facilities and 16 exciting dining and lifestyle choices for a multi-dimensional experience.

Social Media & Promotions Executive, Food & Beverage

The Social Media & Promotions Executive, Food & Beverage manages social media platforms for specific F&B outlets through dynamic content creation to build an engaged community, enhance brand awareness, product likability and positively influence trial and usage pertaining to tactical promotional activation. He/She should stay tuned to social media trends and engage in research and analysis to develop a compelling and integrated social campaign and improve social media presence and marketing efficacy.

Summary of Responsibilities:

The main responsibilities and tasks of this position are as listed below, but not limited to these:

Oversees Food & Beverage social media accounts management.
Develops engaging, creative and innovative content calendar for regular postings, to engage audiences and promote outlet-focused messages. Social media calendar to coincide with new product releases, promotions, ingredients or other messages.
Ability to take great photos and videos, and create creative copywriting to post on social media channels.
Coordinates with internal stakeholders for creation of content calendar.
Manages social media community by actively interacting with audiences.
Analyses social media campaigns to gather actionable insights on areas for improvement.

Qualifications:

At least Diploma in Marketing or Social Media or related fields
Knowledge of Social Media Platforms, Web Proficiency and Computer Software
Possess proofreading and editing skills
Great Photography skills
Strong Verbal and Written Communication Skills
Swissôtel Hotels & Resorts

At Swissôtel your contribution is important to the success of the Company. Our teams around the globe endeavour to provide a safe, attractive and dynamic working environment, which will encourage you to take initiative and demonstrate your best abilities. Together we design career plans and unveil new professional perspectives through our various development programs, and with your contribution you will help make your ambitions real.

CRM Executive wanted by Royal Plaza hotel Singapore

Royal Plaza Hotel Singapore

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Your role encompasses all areas of customer relationship management (but are not limited to):

Database Management
 
Perform database extraction, mining and analytics whenever necessary
Co-lead in implementation processes and action plans for proper database collection and distribution in accordance to PDPA
Co-lead in proper maintenance of quality database and their segments
Coordinate with other departments to solve any technical issues related to CRM and Database
Perform monthly assessment on CRM performance including conversion (open rate, CTR and revenue) and overall database (acquisition, retention, engagement)
Loyalty Program

Assist in maintaining hotel’s Loyalty Members database
Co-lead in hotel’s Membership reward and redemption strategies
Assist in marketing initiatives with hotel’s partners and stakeholders
Assist with loyalty program content and engagement whenever needed
Email Marketing

Co-lead in the hotel’s direct email marketing strategies
Assist with email marketing content (text, images, videos) in accordance to brand’s corporate identity and standards
Collaborate with other departments on strategies to drive direct business
Maintain a consistent email marketing calendar and schedule campaign launches in a timely manner
Perform market research and implement best practices for email marketing content and strategies
Perform monthly assessment email marketing effectiveness and monthly reports
Write to us if you can check the following key skills and requirements listed:

Knowledge and experience with Guest Management Software such as Z-Direct will be advantageous
Detail-oriented and highly organised individual with strong interest in CRM and digital marketing
A self-starter, self-driven with propensity to come up with unique ideas and strategies
Strong analytical and problem-solving abilities
Enthusiastic and willingness to learn on the job
Excellent verbal and written communication skills
Excellent interpersonal and coordination skills
Bonus skills: Proficient in using Adobe Photoshop and/or Illustrator, Google Analytics, WordPress or other CMS software