Job Number 18002XVI
Job Category Sales and Marketing
Location The Westin Singapore| Singapore| Singapore VIEW ON MAP
Brand Westin Hotels & Resorts
Position Type Management
Start Your Journey With Us
At Westin| we are committed to empowering the well-being of our guests by
providing a refreshing environment| thoughtful amenities| and revitalizing
programming to help ensure that they leave feeling better than when they
arrived. We recognize that travel can be disruptive to our guests well-being|
and were energized to assist as partners in helping them maintain control and
soaring above it all while on the road. Everything we do is designed to help
guests be at their best| and they appreciate our supportive attitude|
anticipatory service and extensive knowledge on how to best assist them
throughout their stay. We are looking for dynamic people who are excited to
join the team and ready to jump into any situation to give a helping hand. If
youre someone who has is positive| adaptable and intuitive| and has a genuine
interest in the well-being of others around you| we invite you to discover how
at Westin| together we can rise.
The Director of Marketing Communications is responsible for the planning|
direction| control| and coordination of all communication activities| with an
emphasis on public relations. Promotes and maintains good communications in
order to enhance the prestigious image of the hotel and by doing so
contributes to the revenues of the hotel.
Education and Experience
High school diploma or GED; 4 years experience in the sales and marketing|
guest services| front desk| or related professional area.
2-year degree from an accredited university in Business Administration|
Marketing| Hotel and Restaurant Management| or related major; 2 years
experience in the sales and marketing or related professional area.
CORE WORK ACTIVITIES
Managing Marketing Communications Activities
Develops an annual communications plan with specific goals and budgets as
outlined in the hotel|s marketing plan/communications manual. Prepares working
plans to achieve goals and ensures the communications team is fully briefed on
goals and progress.
Compares actual achievements against goals on a regular basis and takes
Assists the DOM in the planning of all mailing activities| and oversees
Ensures that the corporate ID manual is kept up-to-date and implemented as
Prepares on a timely basis the monthly sales & marketing communications
Supervises and directs photography for advertising| collateral and public
relations purposes in liaison with the DOM| the advertising agency and the
field marketing department at corporate office.
Ensures the department has a comprehensive master slide/photo/CD library for
all advertising| collateral and public relations activities| and regularly
sends these to corporate office for the image library.
Supervises operations of the in-house art department.
Monitors activities of competitor hotels and trends within the industry.
Managing Public Relations Activities
Acts as official spokesperson for the hotel when appropriate and responds to
all media requests within 24 hours.
Compiles and maintains a comprehensive list of media contacts and manages
them as per the media account management system. Delegates assigned accounts
to communications staff as appropriate but takes full responsibility for the
key media by maintaining and developing close relationships
Prepares press releases for appropriate targeted media| locally| regionally
Works closely with the corporate and international press offices on
developing story angles.
Plays a key role in community and government relations as well as VIP
Secures opportunities| directs and attends hotel sponsored events| and
develops targeted partner relationships.
Creates and organizes press promotional activities.
Participates in the press events/trips organized by the regional PR offices
Conducts press blitzes when appropriate.
Ensures press kit information is comprehensive and kept up-to-date.
Managing Advertising Activities
Works with the DOM and advertising agency on the rooms and food & beverage
tactical advertising campaigns| creative and media plans.
Maximizes advertising budget by ensuring that the hotel|s creative message
and media activities are consistent with the advertising of sister hotels and
the company group advertising.
Ensures that the advertising creative is in synergy with the company|
projecting a consistent and quality message.
Reviews the hotel|s market segmentation and other appropriate marketing
reports to ensure that the media scheduling matches those segments.
Monitors and maintains media schedules as well as prompt settlement of
Managing Direct Marketing Activities
Takes an integrated approach to DM activities| ensuring a consistent and
quality image is projected.
Assists the DOM in the planning| implementation and tracking of electronic
Maintains budget control.
Coordinates and executes production of all printed materials| with
assistance of advertising agencies| following the specifications stipulated in
the corporate ID manual.
Ensures hotel information is updated regularly on the internet/intranet.
Supervises the production and quality of all displays and temporary signage
in hotel public areas.
Supervises and budgets for quality gift items as appropriate. Ensures
correct usage of hotel logo on gift items as stipulated in corporate ID
Supervises the in-house graphic designer and/or print shop.