Content Coordinator wanted – Marriot hotel – Singapore

Marriott hotel Singapore

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Marriott hotel Singapore
Marriott hotel Singapore

Job Number 180036FJ
Job Category Sales and Marketing
Location JW Marriott Hotel Singapore South Beach, Singapore
 
Schedule Full-time
Position Type Non-Management/Hourly

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Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels.
 
Marriott Hotels, Marriott International’s flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests can travel brilliantly. As a host with Marriott Hotels, you will help keep this promise by delivering premium choices, sophisticated style, and well-crafted details. With your skills and imagination, together we will innovate and reinvent the future of travel.
 
JW Marriott is part of Marriott International’s luxury portfolio and consists of more than 80 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. It’s as simple as that. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™.

Job Summary

Manage the day-to-day activities for social media channels. Establish long-range objectives and specify the strategies and actions to achieve them. Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. Participate in online conversations to build Brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the hotel(s) by integrating property-specific and Brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel’s overall business. Report accidents, injuries, and unsafe work conditions to manager.

Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets. Welcome and acknowledge all guests according to company standards; anticipate and address guests’ service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; listen and respond appropriately to the concerns of other employees. Comply with quality assurance expectations and standards. Read and visually verify information in a variety of formats; move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance; stand, sit, or walk for an extended period of time. Perform other reasonable job duties as requested.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Digital Communications Designer – PHILIPS – Singapore

philips logo singapore

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philips logo singapore
REF: 295451
Digital Communications Designer
Job Description
Designer specialized in the practice of Digital Communication Design for internal and external clients for the Industrial Design Studio of Philips

Key Areas of Responsibility:
 
Responsible for the conception, design and execution of digital visuals to be used in online digital marketing
Involved in designing visual assets for websites, online banners, eDMs, as well as interfaces. key player in the development of digital campaigns.
Conceptualize, create and implements intuitive, engaging and brand-consistent email (EDM) communications and digital promotions.
Responsible for ensuring that a consistent design language is applied whilst maintaining consistency in visual elements and defining behaviour
Key team player who supports the design business partner and program manager in the scoping, production and management of all agreed project/campaign deliverables. Client management experience needed.
Nimble and agile to work in compact dynamic teams which requires you to be an empathetic yet firm lead but when needed, roll up your sleeves and get what’s needed done with the team.

Knowhow

Must have strong experience across a range of mediums including digital, social, integrated and must include traditional media (print production) experience
Experience in digital strategy related to problem-solving charge, helping to connect the dots between the needs, wants, and desires of the customer and the business, brand, and marketing goals would be an added advantage
Skills

Advanced skills in Adobe CC / Illustrator / Photoshop, HTML/Flash knowledge.
Aware of Design Thinking practices (Stakeholder Mapping, Insights Mapping, Value Proposition, Storyboarding, design thinking etc)
Design Skills (Hand Sketching, Conceptual Diagramming)
Additional qualifier: Guiding the usability framework and testing of design concepts
Critical thinker and creative problem solver
Communicate ideas clearly and persuasively at an individual and group level.
Personality and Behaviour

Self-starter with strong organizational skills and work ethic
Thrives in a collaborative, interdisciplinary and multi-cultural environment
Work Experience

Comes with 5 – 8 years of relevant experience working in Corporate In-house/ agencies.
Good experience working on projects across different industries, healthcare experience a bonus.
Education and Certification:

Diploma/ Bachelor’s degree from accredited university or college in Digital Communications Design
Bonus: Software advanced certifications/ UX development and testing, Masters/ exchange overseas studies/

Social Media director wanted – Hilton Corporate – Singapore

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Hilton Logo
DIRECTOR, SOCIAL MEDIA – ASIA PACIFIC
Hilton Corporate
 
Job Summary
The Director of Social Media Marketing, Asia Pacific will responsible for crafting and executing social media marketing strategy for all of Hilton’s brands in the Asia Pacific region. The role will be based in our Singapore office and will report to the Global VP of Social Media (based in our McLean, VA, USA headquarters), with a dotted line to the Senior Director, Regional Marketing and eCommerce. In this role, you will contribute to the success of the team by leading the social media marketing strategy development and activities that drive brand health and commercial performance for our brands in APAC.

This role will be a key leader within the newly created Global Social Media Center of Excellence (COE), which drives and leads social media for the company. By translating business objectives into social strategies and campaigns, you will deliver business impact through social media in APAC for Hilton. You will develop and execute social media strategies and content for each of our brands in collaboration with our Brand Marketing, Enterprise Marketing and Public Relations teams and craft our approach to content, including our influencer strategy to deliver on brand and business goals in the region.

What will I be doing?

The Director of Social Media Marketing, APAC will be responsible for performing the following tasks to the highest standards:

Maintain relationships with internal and external partners to inspire and deliver best-in class break-through creative work.
Collaborate with our Media and Marketing Performance & Insights teams to develop strategic paid media plans, learning agendas and robust measurement plans for our initiatives in social.
Work with the Brand Marketing and Regional Marketing teams to craft both globally relevant and local content when needed and manage an APAC wide content calendar for social.
Work with the APAC leadership team in-region to understand and address commercial performance goals for the brands and the business.
Manage creative agencies to ensure positive relationships and facilitate impactful, world-class social media creative.
Create a cohesive social media strategy for the region that benefits both the Hilton brands in APAC as well as the properties.
Empower and advise a growing portfolio of hotels to manage their social media handles as efficiently and effectively as possible.
Inform and engage colleagues and key partners in the work of the COE by sharing social media standard methodologies, the business impact of social as well as our wins and insights.
Manage the social listening, community management and engagement strategies in the region.
Help inform the global approach to social media by representing APAC strategies, trends, and best practices as a member of the Global Social Media Center of Excellence leadership team.
Develop and run a social media marketing budget, including the ratio of working to non-working dollars, monthly/ quarterly forecasting, and actuals reconciliation.
Recruit and champion top talent. This includes fostering a high-performing environment and building a performance driven, dynamic, and highly engaged team.
What are we looking for?

The success in this role will demonstrate itself through the following attributes and skills:

Your passion for the dynamic, changing nature of digital and social media channels
Your curiosity and interest in innovation fueled by consumer insight and an understanding of key business drivers
Your ability to collaborate and influence others in a highly matrixed environment
Your confident communication of ideas to senior executive and owner audiences
To fulfill this role successfully, you should demonstrate the following minimum qualifications:

BA/BS Bachelor’s Degree
Seven (7) years of experience working in consumer marketing, advertising and/or consulting
Three (3) years leading a Marketing group inside a business-to-consumer (B2C) organization
Significant experience leading digital content leaders and teams including writers, video producers, social media teams, creative agencies, and other digital content creators
Successfully developing, pitching, producing and selling video for web, digital syndication and/or TV
Experience running department operations, including strategy, talent, and budgets
Deep understanding of the multi-channel digital media landscape, as well as the challenges, and opportunities for expansion and growth within entertainment, lifestyle and leisure categories
Up to 20% travel
Preferred Qualifications

MA/ MS in Marketing related field or Master’s Degree in Business Administration
Five to seven (5-7) years managing internal or external teams including agencies
Three to five (3-5) years of digital and social media experience
Three to five (3-5) years of Paid Media experience
Content marketing and acquisition marketing experience with search, social, email and/or other paid channels

Digital Marketing Manager wanted – Marina bay – Singapore

marina bay sands hotel Singapore

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marina bay sands hotel Singapore
marina bay sands hotel Singapore

Manager, Digital Marketing & eCommerce
Job no: 493808
Work type: Full-Time
Location: Marina Bay Sands
Categories: Marketing
JOB SCOPE

The Digital Marketing Manager will liaise with all of the business units of the Integrated Resort (Hotel, Shoppes, F&B, MICE, Entertainment, Museum etc) and will be the link between the Digital Marketing Department and these business units; the selected candidate will be responsible for, but not limited to:
 
Strategy and Planning
 
Devising strategies (in collaboration, if necessary, with Destination Marketing) to drive direct business through the company website
Developing user journey framework to create the appropriate cross-channel digital strategies and messaging to better communicate to our target audience and drive conversions
Identifying new digital media technologies to efficiently reach and convert our target audience
Providing meaningful recommendations on digital solutions to address business needs

Performance Marketing

Managing traffic acquisition to the company website to drive conversion and other campaign related targets as per business unit requirements
Optimizing conversion rates and KPIs through data driven performance marketing
Improving performance and ROI through strategic utilization of audience data (eg. 1st, 2nd & 3rd party)
Developing test & learn roadmap for creatives and media strategies / approaches to further improve messaging and delivery
Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions

Campaign Management

Developing and managing digital marketing campaigns integrating across all digital channels including paid search, programmatic display, social, mobile marketing/APP, email marketing etc.
Partnering with media agencies to develop strategies and create campaigns that drive sales performance
Collaborating with Creative team to develop assets with effective messaging that drives conversions
Collaborating with the Digital Content team to deliver engaging content for campaign landing pages while ensuring an optimal on-site user experience for quicker path to conversion
Planning and managing budgets for all digital campaigns to ensure financial compliance

Analytics

Conducting ongoing data analysis to identify opportunities for driving the business
Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations
Drawing relationships across all data sources to develop meaningful findings for further optimizations
Ensuring best practices in tagging to effectively track campaign performance

JOB REQUIREMENTS

Bachelor’s Degree in Marketing or other related field
Minimum 5 years in a digital marketing role driving performance and delivering strong business results
Solid understanding of current online marketing concepts, strategy and best practices
Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
Ability to troubleshoot and problem solve in a fast-paced environment
Proficient in web analytics and reporting tools (Google Analytics, or similar) with understanding of ROI and web conversion metrics
Ability to interpret business performance requirements to identify types of data extract and analysis
Well organized and pro-active with excellent attention to detail
Possess excellent communication skills (verbal and written)
Fluent in writing and speaking English

Total Brand Experience Manager – Johnson&Johnson – SG

johnson and johnson logo Singapore

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johnson and johnson logo Singapore
johnson and johnson logo Singapore

Manager, Total Brand ExperienceLocations: Singapore, Singapore Functions: Marketing
Requisition ID: 1805681488W
 
The APAC Connections Manager, TBX plays a crucial role in strategizing and delivering against the audiences, connections & media, content and measurement that delivers the most innovative and effective solutions to meet Consumer APAC’s business objectives.

The right candidate will foster paid media to be wholly, strategically, efficiently and effectively embedded within integrated marketing communications. He/she will unify content and context to leapfrog our brands to better connect with consumers and professionals in an omnichannel world.
 
This role has two primary focus areas:
Total Brand Experience (TBX): As the regional subject matter expert in connections and media planning, the Connections Manager will lead the digital media transformation agenda, which includes key business growth drivers such as: first-party data acquisition and retention strategies, precision marketing, advertising technology strategies and personalization solutions at scale.
Regional Franchise Organization (RFO): As an integrated member of the RFO team, he/she will utilize the J&J Connections and Content Framework to develop the franchises and brands Connections Ecosystems, and the Connections Plans that connect with each brand’s audiences.
The Connections Manager is also the conduit between the Connections Ideas and how they are developed into Connected Consumer Experiences. This includes developing the measurement and testing framework that informs planning (i.e., in-channel and cross-channel media metrics and criteria for decision-making), through to deployment, governance and performance.

This position reports directly to the Senior Director, Total Brand Experience, APAC. TBX is part of the Global Marketing Services Team (GMS) within the Global Franchise Organization (GFO).

Primary Responsibilities:

Plan, manage, report, optimize and innovate the omnichannel / cross-media paid media strategy and channel plans across regional franchise/brand priorities. This includes but is not limited to: Search, Social, Mobile, Display & other biddable platforms, Programmatic, TV, OOH, etc.
Partner closely with internal teams: Brand, Shopper, R&D, Analytics, Insights and other internal business partners to develop media plans and adtech experiences that best deliver the franchises’ and brands’ business goals (KPI’s).
Ensure end-to-end media plan management including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign.
Review all regional and local media plans and buys from media agency, ensuring they are consistent with media strategy, in line with budget, properly flighted and executable based on production schedules.
Define & audit consistent best-in-class connections executions across the region and continually share knowledge with an eye towards operationalization, across all franchises and brands.
Actively monitor, share and evangelize digital paid media ROI across all channels, including but not limited to paid search; online video; social paid media; rich media/GDN; programmatic media.
Integrate precision & digital media into the overall business media agenda: support compliance with Global Media Guidelines, J3-J&J regional-clustering, trading value, ROI, etc.
Bring new adtech and martech solutions and capabilities to the organization, working in close partnership with the Global media team and media AOR teams.
Work in close and continuous partnership with the regional media agency to provide analysis on media delivery, media performance, share of voice, trends and future implications.
Plan and execute digital media training for the broader organization
Work with regional media agency and global stakeholders to develop and present APAC media POVs.
Attend and be an active part of industry-related events and communities and ensure APAC region remains updated on industry changes and advancements.

Qualifications
Experience & Skills:

BA/BS in a relevant discipline
5-8 years of regional and local digital media planning and buying experience with media agencies and/or marketing technology agencies, preferably with in-house experience as well. Buying experience is a must.
Additional background in Brand Building/Marketing, Analytics, CRM/Relationship Management and/or Shopper Marketing & e-Commerce is strongly preferred.
High degree of knowledge of the Asia Pacific media landscape, including China, is mandatory
Proven and deep understanding of the role of technology in driving opportunities to target audiences, it’s impact on the connections and content that will engage people, and how it is measured and yields positive ROI.
Extensive experience in programmatic buying: knowledge and understanding of tools, the programmatic buying landscape and how it is interlinked with other digital activities (e.g. search, CRM and ecommerce) and how it plays an integral part in the end-to-end consumer journey.
Extensive experience integrating programmatic planning and delivery into FMCG/healthcare media planning
Experience working with media buying platforms, such as Google Marketing Platform, Facebook Business Manager, etc.
Subject matter expertise in data acquisition strategy & programmatic operations
Subject matter expertise in AdTech & implications for healthcare & FMCG advertisers
Understanding data sources; and the structure and function of websites / UX.
Extensive experience interpreting, using and analyzing data from analytics and ad tracking platforms, social platforms, websites, apps, and other digital platforms, including but not limited to YouTube, GA360, Facebook platforms, Adobe Analytics, alongside 3rd party tools, such as social listening tools.
Proven ability to conduct statistical analysis on digital data and performance, identifying valuable results and insights from data. Experience with attribution models and MMM a plus.
Front-End knowledge of HTTP, PHP, JavaScript, XML, HTML5, CS4/5 is preferred.
Ability to communicate complex data and technical solutions in a simple, easy-to-understand manner to all levels from C-Suite to junior management; having a service-oriented mindset.
Strong influencing skills, e.g., able to communicate benefits of programmatic buying and obtain local stakeholder buy-in across all business functions
Test & learn mindset – being able to pilot new tools/ process and learn quickly

LEADERSHIP IMPERATIVES:

LEAD: Create an environment where leadership and talent development is top priority

CONNECT: Develop deep insights into the needs of our patients, customers, markets and communities. SHAPE: Drive innovation; anticipate and shape industry and market changes to advance consumer health care globally
DELIVER: Deliver results by inspiring and mobilizing people and teams

LOCATION: This position is based in Singapore.

Approximately 25% intra-company travel required around the APAC region (15 markets)
Approximately 10% travel required globally