Location: Singapore, with flexibility to work part of the time outside of Singapore
Working with the APAC Region Head of Business Effectiveness and Engage 2021 program core team to:
In collaboration with global and affiliate teams develop digital campaign metrics and KPI framework
Define and implement Engage 2021 transformation program KPI’s including, indicators of regional and affiliate transformation, program performance and customer/business impact. Including baseline measurements
Develop customer engagement dashboard to support affiliate customer insights generation
Provide strategic and analytical input into design of new CRM & Digital ecosystem, ensuring optimal capture and utilisation of data to generate competitive customer insights.
In collaboration with global and regional counterparts provide strategic input into and implement customer data management standards
Create and execute strategic roadmap in collaboration with IT to deliver on E21 vision regarding personalisation
Input into analytical capability build required to realise Engage 2021 vision across all APAC affiliates
Provide insights and strategic input into Engage 2021 strategy.
Develop and execute communication plan for Digital analytics.
Digital Marketing project support: Support on other digital E21 projects.
Functional and technical breadth across the following are required.
Customer Analytics & Insights
Data Management & Architecture
Primary and Secondary Market Research
Communication & collaboration
Must have at least 8 years’ experience as senior business analyst preferably specialising in digital and customer insights generation.
Experience working in a cross functional and collaborative fashion, enabling multiple markets/country teams to align and successfully deploy common solutions
Experienced working in regulated and complex environments
Working with external agencies to brief and scope digital projects.
Proven project management skills, attention to detail and exceptional organizational skills.
Ability to begin projects from project inception right through to operationalization
Comfortable in a fast-paced, dynamic and changing environment.
Committed to self-development and can demonstrate a willingness to operate outside of his/her comfort zone with an entrepreneurial spirit.
Actively share knowledge and best practice to peers and stakeholders.
Build great relationship with our key business stakeholders
Roche is an equal opportunity employer.
Business Development, Business Development > Strategic Business Development