Plan, manage and deliver marketing plans for Direct Mail / Email (for MINDEF/ MHA and Long Term Care)
Responsible to work with data analytics team to generate customer insights, understand key target segments to maximise the response rates of the direct marketing activities for all lines of direct business.
Effective management of a number of external suppliers that deliver essential and critical support to the direct business.
Extensive budget management of to support the direct businesses. This includes budget optimisation, invoicing and tracking.
Plan and execute the Direct Marketing campaigns strategy to deliver the Long term care Direct Business targets.
Contribute to the identification, development and execution of new business strategic initiatives in the drive for VNB growth through the Direct Marketing business
RELATIONSHIPS (INTERNAL & EXTERNAL)
Develop relationships with key colleagues and stakeholders across the business to ensure development of customer focused campaigns that meet business requirements/strategic objectives.
Legal and Compliance Departments.
Wider Aviva Ltd key areas: Product / BIU / Sales Capability and Distribution Operations
IT / CM
CS & Operation
(This should include any mandatory MAS qualifications.)
Minimum 4 years’ experience in B2C / Direct Marketing and Social Media.
Knowledge of and experience in a B2C / Direct environment.
Knowledge of the Insurance industry, preferable.
Knowledge of the online direct, e-commerce business.
Proven ability with commercials and action from insight.
Evidence of successful B2C direct response marketing campaigns
An eye for detail as well as a creative and analytical mind.
Excellent written English and grammar proficiency is a must