PURPOSE OF THE ROLE
Assist in the development and implementation of integrated strategic marketing plans to proactively support General Insurance business and partner sales objectives within the intermediated channels.
The role plays a key part in driving and supporting the business of General Insurance (B2B and B2B2C) and key Channels/Distributions to achieve their business objectives through Marketing delivery.
Delivery includes conceptualising, developing marketing plans and working across the organisation and vendors for the complete Marketing Mix including events, BTL activity, communications as required by channel and product.
The role also supports all broader B2B marketing initiatives from strategic and tactical offers to market, added value propositions to sales incentive launches.
·This role covers the product and partner marketing for General Insurance (B2B and B2C) and Life and Health Business across FA, Wholesale, Affinity Channel, MINDEF/MHA and EB & H (non-direct to customer initiatives).
The scope covers all aspects of strategic marketing support namely:
Marketing representative to support development and be responsible for execution of new marketing initiatives to both customers and sellers.
Marketing collateral ensuring communication is clear and accurate for both sellers and consumers.
Marketing representative working with Distribution Channel and
Distribution Ops to implement incentive campaigns
Assist Product & Partner Marketing Manager in development value-added materials to drive and support the sales process
Excellent written communication skills for partner communication and develop a regular program of channel communication vehicles that are high quality and high impact
Agency and Service providers – engagement and management of relative to our business unit
Demonstrable support for FDO principals for all outputs.
Product or Services dimension
Responsible for working across all B2B distribution channels and all
Life products manufactured and sold within the Aviva Ltd Business..
Responsible for delivering Marketing support to all internal / other channels within the Aviva Ltd business inc., Training, Customer Services.
Contribute to the overall Aviva Ltd Business Growth and Franchise Value through the delivery of the Marketing Product & Partner Functional Plan.
Level of autonomy
Ownership of the Marketing Product & Partner deliverables working with Channels and Marketing Manager.
·Priority setting against changing business objectives and wider strategic direction / clear direction for the self.
RELATIONSHIPS (INTERNAL & EXTERNAL)
Marketing team – Product, Partner, Brand, Customer Experience
Specialist, e-Marketing and Platform management
Product and Pricing Team
Distribution Heads and their stakeholders
Legal and Compliance
Internal and External creative resources
Group Business – SAF, EBH, POGIS
Degree in business, marketing or related field
Marketing related qualification(s) desirable
Strong knowledge of Marketing
Financial services background.
Knowledge of banking, life, investment and unit trusts products, and their distribution and promotion within Singapore.
Knowledge of the distribution and promotion of B2B marketing within the Singaporean context.
Good working knowledge of the regulatory framework.
Good knowledge of financial services market, its wider environmental issues and trends.
Understanding of customer needs and how to meet those needs through innovative proposition design.
Comprehensive experience in B2B (partner / Intermediary) marketing.
Proven ability to work across complex organisations to get things done at the highest levels.
Self-sufficiency, initiative, drive, passion
2 years in roles involving developing and implementation marketing plans and financial services marketing.
Experience in delivering successful partner and product campaign.
Proven ability in managing relationships at all levels – internal and external – inc. senior stakeholder management.
Proven ability to manage priorities and set clear direction for self.