CRM Executive wanted by Royal Plaza hotel Singapore

Royal Plaza Hotel Singapore


Your role encompasses all areas of customer relationship management (but are not limited to):

Database Management
Perform database extraction, mining and analytics whenever necessary
Co-lead in implementation processes and action plans for proper database collection and distribution in accordance to PDPA
Co-lead in proper maintenance of quality database and their segments
Coordinate with other departments to solve any technical issues related to CRM and Database
Perform monthly assessment on CRM performance including conversion (open rate, CTR and revenue) and overall database (acquisition, retention, engagement)
Loyalty Program

Assist in maintaining hotel’s Loyalty Members database
Co-lead in hotel’s Membership reward and redemption strategies
Assist in marketing initiatives with hotel’s partners and stakeholders
Assist with loyalty program content and engagement whenever needed
Email Marketing

Co-lead in the hotel’s direct email marketing strategies
Assist with email marketing content (text, images, videos) in accordance to brand’s corporate identity and standards
Collaborate with other departments on strategies to drive direct business
Maintain a consistent email marketing calendar and schedule campaign launches in a timely manner
Perform market research and implement best practices for email marketing content and strategies
Perform monthly assessment email marketing effectiveness and monthly reports
Write to us if you can check the following key skills and requirements listed:

Knowledge and experience with Guest Management Software such as Z-Direct will be advantageous
Detail-oriented and highly organised individual with strong interest in CRM and digital marketing
A self-starter, self-driven with propensity to come up with unique ideas and strategies
Strong analytical and problem-solving abilities
Enthusiastic and willingness to learn on the job
Excellent verbal and written communication skills
Excellent interpersonal and coordination skills
Bonus skills: Proficient in using Adobe Photoshop and/or Illustrator, Google Analytics, WordPress or other CMS software