Job Title Regional Digital Manager
Company Description Shell is one the largest foreign investors in Singapore and began operations in 1891. Today, we have more than 3,200 employees in Singapore alone. The Pulau Bukom Manufacturing Site today is the largest Shell refinery in the world in terms of crude distillation capacity, which makes Singapore a key regional supply and trading centre for Shell in the East. Singapore is the largest petrochemical production and export centre in the Asia Pacific region. Shell Jurong Island (SJI) manufactures petrochemicals to meet the fast-growing demand for these products in the region. We also have one of the largest single-branded retail networks in Singapore, providing customers with a wide range of quality products and services. When you join Shell in Singapore, you can count on our commitment to help you thrive and propel your career by means of our industry-leading development programme and our available and unrivalled pool of local and global experts. Our numerous global and local skill pools as well as our diversity are key to our success and continuing innovation.
Job Description The Regional Digital Marketing Manager is a member of the APMESA (Asia Pacific, Middle East & South Africa) regional Excellence team, which owns the digital excellence agenda, develops the regional digital roadmap and executes regional growth initiatives.
The Digital Marketing Manager works with leaders throughout the Global Commercial (GC) organisation aiming to help them transform their businesses into a world-class digitally enabled organisation. The Digital Marketing Manager for the APMESA region will play a lead role in shaping the digital roadmap for the business leaders in the region, covering the areas of e-commerce, new business models, data analytics, digital marketing and organisational readiness. Specifically,
Lead the strategy and development of digital solutions (including eCommerce) as a sales channel for APMESA, focusing on: Online to Offline (O2O) transactions, MarketPlaces, B2B platforms, aggregators, new digital business models and new strategic control points for the Lubricants value chain
Support and drive colleagues in local teams to achieve and maintain financial returns through ecommerce and digital programmes.
Develop and own the digital marketing plan, integrating digital across all areas of marketing and coaching the APMESA local marketing teams on execution
Collaborate with Global Brand teams, Digital team and Channel/Sector teams on Digital Strategy, Social Strategy, Mobile applications, and other online technologies to maximize yield, and deliver long term brand/sector goals
Provide evidence-based analysis of the commercial value generated by digital programmes ensuring rigorous piloting of programs takes place and processes to learn, optimize and iterate
University degree in business, marketing or MBA equivalent
Marketing, strategy and channel management experience
Direct knowledge of developing online sales, marketing and digital platforms
Experience of customer centric design, innovation processes and development of new initiatives
Experience in influencing without having direct authority across a wide range of stakeholders and cultural backgrounds
Ability to work virtually, independently, both strategically and operationally with limited resources; Highly self-motivated
A strong interest in digital trends and new online business models
Strong commercial acumen, external mindset and demonstration of speed in development and implementation of initiatives
Critical thinker, highly collaborative
Excellent communication, engagement and relationship skills
Display strong leadership qualities (Growth, Collaboration, Authenticity & Performance)
Able and willing to take the challenge of transformation to support long-term business strategy
Proven track record in Marketing (10+ years) with ideally multiple roles in country / regional / global marketing implementation