Requisition ID: 1805690979W
Reporting Line: Specialty Development Leader, Pharmaceuticals, Singapore
Summary of Role
The incumbent is responsible for development and execution of marketing plan(s). This person will work in close collaboration with sales and medical affairs as well as regional team to shape and win in the market/ disease area, with the ultimate aim of making our products available to every patient and physician who need them. This is an end to end role that will involve the development and effective execution of marketing strategies to achieve good product positioning in ensuring that the brand’s portfolio of sales and profitability objectives are met.
Develop brand strategy and marketing plan(s) in alignment with global, regional and local strategic direction.
Timely execution of marketing plan(s), programs and materials in collaboration with sales and medical affairs, including regular monitoring and adjustment as required.
Maximize market/patient access for our products through prompt hospital listings and innovative programs.
Engage and develop KOLs/speakers and key prescribers through meaningful engagement activities and field visits.
Conduct regular product training, business reviews and sales support activities, including field visits to ensure optimal sales force efficiency and competency.
Perform relevant market research and analysis to support decision making, including regular sales, market and competition monitoring/ analysis and review to tweak strategy as appropriate.
Work closely with regional teams for alignment and support, including identifying best practices for local implementation.
Keeping up to date on product/disease knowledge, customer and competition.
Ensure operational excellence in managing vendors, promotional budget, inventory, sales forecast and timely submission of reports.
And other such duties/assignments from management from time to time
Formulate and recommend annual Brand Plans for the assigned brands, implement and monitor plan to achieve company’s sales and profit objectives.
Mete out product positioning, promotion / key messages, brand building tactics, managing lifecycle of the portfolio to improve marketing performance and brand perception.
Manage expenditure on marketing communications, promotions and research within agreed budget limits to maximize sales and marketing effectiveness.
Develop and execute of creative briefs and promotional activities for ethical / consumer channels
Manage both internal and external experts within the Business Unit.
Implement of marketing strategies and tactics.
Be responsible for ensuring the continuous and sustained growth of brands assigned
Developing a robust launch plan of new products in the pipeline.
Develop and drive content for digital and MCM activities for brands in specific therapy area
Maintain high level of customer service directly and through distributor to all Healthcare Professional
Identify and resolve customer queries and problems immediately.
Maintain good relationships with Healthcare Professionals in Singapore.
To deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies.
To optimise growth and maximise revenues by brand and therapy area in the short, medium and long term
Knowledge and Skills
Strong knowledge of the Singapore Healthcare System
Strong marketing communication knowledge and skills.
Strong stake holders engagement skills is important to work across commercial teams
Strong ability to apply scientific and medical knowledge.
Demonstrated ability to manage relationships with HCP, key institutions, professional associations, decision makers and other key stakeholders.
Demonstrated ability to build and run a brand team including Sales, Medical, Regulatory, Compliance, Governance, Training and Supply and Demand.
Ability to demonstrate independence and is self-motivated in being a change agent.
Knowledge of regulations governing disease awareness activities.
Strong facilitation and presentation skills to both internal and external stakeholders.
Maintain high level of customer service directly and through distributor to all Healthcare Professionals.
Identify and resolve customer queries and problems immediately. Maintain good relationships with Healthcare Professionals in Singapore.
Understand their customers’ digital habits and excel at adding value to customize effect communication to this.
Use Multi-Channel Marketing to meet the needs of customers.
Application and competency of ADP principles Basic qualifications
Preferably degree in Science/Business/Marketing Discipline and/or any relevant degree with 3 years Pharma Marketing experience is preferred.
Must possess sales and product management experience ideally in launching brands.
Minimum 3 years of pharmaceutical sales experience and/or 0-3 years of marketing experience
Minimum Bachelor Degree from Life Science and Biology, with preference for pharmacy or medical degree
Experience in specific TA will be an added advantage
Skills and Behaviors required
Demonstrated basic product management skills
Is adaptive and is able to work well in teams
Objective, analytical with an inquisitive mind
Results and performance driven