Job Number 19000P78
Job Category Public Relations & Communications
Location The Ritz-Carlton| Millenia Singapore| Singapore| Singapore VIEW
Brand The Ritz-Carlton
Position Type Management
Start Your Journey With Us
_Major Function _
This role will be responsible for planning| activating and tracking the
effectiveness of the hotel’s digital marketing campaigns| in addition to
managing the hotel’s online reputation via social review sites| and leading
the hotel’s social media strategy.
1. Hotel Web Site (HWS) Maintenance
Regularly review the HWS and relevant in-language sites to ensure content is accurate and up-to-date (including grammar| punctuation and spelling).
Feature available hotel offers on RC.com by creating landing pages and property-specific messages (in English and other languages| as appropriate).
Make content and photo updates as needed via EPIC| Brandworks| E-FAST and other available tools/processes.
Make updates of content on The Ritz-Carlton/ Marriott mobile app and mobile site as needed.
Closely monitor HWS performance each month using the E-Commerce report (MRDW ECM1| Omniture) reports to identify opportunities for improvement
2. Digital Marketing/E-commerce
Support execution of Search Engine Optimization efforts for RC.com/Singapore (via Marriott Digital Services and approved partner agencies) to ensure it is ranked well for relevant terms| and maximize traffic| room nights and revenue from Natural Search.
Optimize traffic| room nights and Revenue from any Paid Search (SEA) campaigns and make sure information is up to date.
Work collaboratively with Field Digital Services on executing METT and other email marketing/digital campaigns.
Manage content and provide relevant offers for direct referral partners including Google Hotel Finder| TripAdvisor| Chope| Hungrygowhere| etc. to drive online awareness and bookings for the hotel| F&B outlets| spa| etc.
Stay abreast of any new Corporate| Regional or Brand driven digital marketing initiatives and implement any such strategies and tactics.
Execute email marketing and digital advertising campaigns for the hotel| track and measure performance.
Ensure hotel participation in all relevant Ritz-Carlton approved online travel agents (OTAs).
Manage hotel content and photo updates on OTAs| aligned with the OTA offerings and strategy.
Build strong relationships with Local OTA Market Managers| and leverage these relationships to improve OTA production.
Manage content updates on the hotel’s digital signages and platforms| including but not limited to the Colony Bakery e-commerce site and Mooncake microsite.
3. Social Media Platforms
Plans and executes the social media strategy for the hotel| F&B outlets and spa.
Drives hotel Facebook and Instagram fan acquisition through both organic growth and paid campaigns.
Create and manage content for the hotel’s owned social media platforms.
Create and submit content for corporate social media platforms (Twitter| Pinterest| Facebook| Foursquare).
Lead KOL/influencer engagement and strategy.
Overseas the handling of review responses on the hotel’s social media pages| and approved OTA channels.
Profile of Competency
· Minimum 3 to 4 years of digital marketing and/or social media experience
· Travel| hospitality or luxury goods background preferred
· Proficiency in Microsoft Office| Adobe Photoshop| Abobe Lightroom| Video
· Keen interest in photography and in creating social content and videos
· Creative and well versed in various social media platforms
· Excellent written English and oral presentation
· Ability to speak| read and write Mandarin
· University Degree in Public Relations| Marketing| Journalism| Mass
Communications and/or Business preferred.